Moneyed individuals are jumping onto the startup bandwagon

As lucrative as this may be, startup investing is in equal measure risky. What if you had, instead, invested Rs 10 lakh in Flipkart? Sure, you would have seen outsized returns had you exited when the ecommerce player’s valuation peaked at $15.5 billion in 2015. But it has since lost almost 65 percent of its value, having been marked down by various investors. Or, say, you had put your money in a startup that later folded up, like PepperTap, an on-demand grocery service? You’d have lost every penny.